Millennials are reshaping ESG investing. Their values are driving capital toward companies with strong environmental, social, and governance practices. Learn how this generational shift is influencing asset flows, corporate strategy, and portfolio design.
In this video:
• Why millennials are a major force behind ESG growth
• How investor demand is reshaping corporate sustainability
• Implications for analysts: ESG fund flows, valuation premiums, and risk frameworks
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Timecodes:
0:00 Intro
00:00:11 Millennials and the Rise of Value-Based Investing: A Generational Shift
00:00:31 Morgan Stanley and Inova Studies: Millennials’ Keen Interest in ESG Impacts
00:01:00 Why Millennials are Drawn to Value-Based Investing: Control, Societal Change, and Sustainable Brands
00:01:32 Distinctive Investment Behaviors: High-Quality ESG Practices and Willingness to Exit Objectionable Firms
00:01:54 Wealth and Asset Managers at a Juncture: Adapting to Serve the Booming Millennial Market
00:02:27 Macroeconomic Considerations: Addressing Global Demands for Food, Water, and Energy
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